Case Studies

The Challenge

Run centralized campaigns that support local markets with measureable tactics that drive traffic to the location, reservations and online orders.

The Solution

Improved ad copy and the elimination of underperforming ad groups enabled us to better optimize our Google campaigns. At the same time Dynamic Ads were deployed to reduce costs while optimizing creative for each unique consumer to personalize messaging on Meta.

The Challenge

Be number one on Google Search Maps when local shoppers were looking to find pool equipment and supplies.

The Solution

We initiated Google campaigns to drive online sales and in store traffic to their locations. Geo-targeted, seasonal brand campaigns were used to build brand affinity and top of mind recall.

The Challenge

Drive a consistent flow of walk-in, online and a phone-in appointments with a limited budget.

The Solution

Google was used to capture online searches for local tattoo shops to drive foot traffic to the shop. Paid Social Ads were initiated to generate brand awareness in the market and to generate an email list of prospective clients that could be retargeted to with minimal cost.

The Challenge

Generate in-store traffic and online sales from local consumers living in or near each location.

The Solution

We set up Google Local campaigns to drive consumer traffic from Search and Maps directly to each location, along with online sales for their home delivery program. Additionally, Paid Social Ads were used to reinforce brand awareness and increase their email prospect list.

The Challenge

Drive bookings for their newest location while maintaining high traffic at the main location.

The Solution

We used Google Local campaigns to ensure the salon ranked first in Search and on Maps. Additionally, we layered in specialty campaigns focused on premium services such as hair extensions and bridal parties. Social Media was leveraged to build local brand awareness and highlight seasonal special offers.