Case Studies
Chances are we have generated leads for a business just like yours. Here are some of the results we have been able to get for past and present clients.
Dog Training
Focused on Dog Anxiety, Behavioral Issues and Obdience, this board and train facility was looking to consistently fill their 8 week courses with customers in their local area.
The Challenge
Enhance lead quality while reducing cost per lead within the same budget for Google and Meta campaigns
The Solution
By improving ad copy and eliminating underperforming ad groups, we optimized our Google campaigns more effectively. At the same time, we implemented Dynamic Ad Sets on Meta to reduce cost per lead by tailoring creative for each unique consumer.
Cost Per Lead: 35% Improvement
Leads Volume: 20% Improvement
Total Leads / Month: 250
Law Firm
This law firm had tried for years to successfully drive consistent inbound leads. Their goal was to attract ‘new business’ incorporations with the potential to become lifelong customers, thereby increasing their customer lifetime value (LTV).
The Challenge
Drive a consistent flow of new business registration contacts through online forms and phone calls.
The Solution
A marketing funnel was built using Search campaigns to identify high-intent consumers at the beginning of their search, along with retargeting campaigns on both Google and Meta to reinforce brand awareness and engage prospects in the consideration phase of their journey.
Cost per Lead: 20% less than projected
Conversion Rate: 5% (above industry benchmarks)
Leads/Month: 50 (total calls and forms)
Software Training
Based in Texas, this company needed to sell online courses for its software training programs for brands like VM Ware, Cisco and Microsoft.
The Challenge
Drive a consistent flow of inbound leads at a cost below $150 per lead.
The Solution
A funnel strategy was designed using Google Search to capture high-intent customers and serve as first touchpoint for consumers conducting research. We then retargeted this audience, engaging with consumers in their research and consideration phases to keep the brand top of mind as they converted.
Cost Per lead - $128 (15% better than target)
Conversion Rate - 5.5% (a 20% increase)
Leads/Month: 146 (15% above target)
General Contracting
This custom home builder is focused on both custom homes and premium remodels in both Urban and Recreational areas.
The Challenge
Drive inbound leads through sign-up forms and phone calls from customers looking to build custom homes and home remodels.
The Solution
Google Search and Performance campaigns were used in tandem to capture high-intent search consumers and nurture in-market prospects. This combination improved overall conversion rates and generated more leads at a lower cost.
Cost Per Lead: 30% better than benchmark
Leads: 20% more leads for the same budget
Leads/Month: 20 (sign up forms and calls)
Landscaping
With four crews to keep busy, this client tasked us with generating leads for hardscape, landscape and new pool installations to support team productivity and growth.
The Challenge
Maintain a consistent flow of 50 leads per month within a small target Cost per Lead range.
The Solution
As this is a more seasonal business, we implemented a two-part strategy targeting both shoppers seeking immediate services and those planning larger projects booked further in advance. This balanced approach enabled our client to maintain a steady schedule and consistent business throughout the year.
Cost per Lead: 22% below target benchmark
Leads: 20% lift over 12 months
Leads/Month: 50 (form fills and calls)
Contact Us
We simplify lead generation so you can focus on growing your business. Our internet marketing experts are always available to assist you with any issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call.
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